El Creativity for Business Innovation Challenge (C4Bi) is a competition between students promoted by elBullifoundation and the ESADE business school, with the participation of other universities such as the MIT, University of Oxford, Copenhagen Business School and Aalto University. It focuses on transferring the creative process audit tool to creativity and innovation processes in companies and institutions.
In 2015 the first edition of this project took place, in which work was done on the application of Sapiens to the creative process of a specific case, the Roca company. It was the first field work with which this methodology was put to the test in the business field.
In 2016, students from different universities divided into teams of four participants applied elBullifoundation's creative audit to the healthcare industry. Specifically, to a non-profit organization: the Barcelona Children's Hospital (Hospital de Sant Joan de Déu).
In 2017, the creative audit was applied at the HP headquarters in Sant Cugat, which is the headquarters for the Graphic Arts business and the world center for Large Format and 3D printers. Created in 1985, this headquarters has had R&D teams since 1988 and is currently the largest HP R&D center outside the United States.
In the fourth edition of C4Bi, in 2018, different teams of students from ESADE and other universities applied the creative audit to the Barça Innovation Hub, with the aim of devising innovative proposals around the sports industry.
Collaboration with the newspaper Ara to apply the Sapiens methodology and carry out an internal creative audit, with the aim of exploring new paths in the company model and the business model.
Ferran Adrià and Marcel Planelles (ESADE) guided them on the journey to understand the tool, which allows evaluating the organization's innovation and creativity system to foresee and plan future strategies.
After applying the Sapiens methodology and creative auditing internally, in 2018 the newspaper Ara developed, with the advice of elBullifoundation, an interactive special to explain Sapiens to the general public in a didactic way.
This special was awarded in the category of innovation in multimedia reports of the European Newspaper Awards, in the category of digital specials of the ÑH awards for journalistic design and in the category of websites of the Laus design awards.