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Decoding dom perignon
Decoding dom perignon
IDENTIFY WHAT MAKES A BRAND UNIQUE

the central axes of research study

Applying the Sapiens methodology, together with the Dom Pérignon team, we decoded its genome in order to discern what makes this brand of champagne unique.

A shared challenge with the aim of identify and define where the uniqueness and originality of Dom Pérignon is born, at the same time as allowing the company to introspect its present and future.