As of 2014, elBulliLab incorporates new profiles with the aim of identify the genome of the creative process, in a team called elBulliDNA. It was, especially, people from the art world. With them we learned a lot, for example, about their way of working. They also gave us a more holistic view of creation and innovation.
The first documents we had made about the creative process were very basic, and with this learning we evolved. This team made concept maps of the creative process, for example, when making a movie, a painting or a chair.
At that time we already began to see the points in common with other disciplines, and later came even closer collaborations and new profiles joined the team, not only from disciplines in the world of art and creativity, but from many other disciplines.