the central axes of research study

I tell you in the kitchen, published in April 2016, is a different recipe book, an excellent excuse to learn while playing, with a clear objective: to promote good eating habits, bringing gastronomy closer to the family environment through entertainment and new technologies.

In this multiplatform project on healthy eating, by creating an educational ecosystem and characters that have the ability to reach all generations, which allows the family to gather together to cook together, learning and having fun.

This ambitious project was carried out with Disney on the first occasion that characters from their different creative brands have met. It had the participation of the University Hospital of La Paz and with the collaboration of Carrefour, Obra Social “la Caixa” and Telefónica. It was edited by Penguin Random House Grupo Editorial.