El I-Creativity for Business Innovation Challenge (C4Bi) umncintiswano phakathi kwabafundi abagqugquzelwa yi-elBullifoundation kanye nesikole sebhizinisi se-ESADE, ngokubamba iqhaza kwamanye amanyuvesi njenge MIT, lo University of Oxford, lo I-Copenhagen Business School futhi i I-Aalto University. Igxile ekudluliseleni ithuluzi lokucwaninga inqubo yokudala ekusunguleni nasekusunguleni izinqubo ezinkampanini nasezikhungweni.
Ngo-2015 uhlelo lokuqala lwale phrojekthi lwenzeka, lapho sasebenza khona ekusetshenzisweni kwe-Sapiens ohlelweni lokudala lwecala elithile, inkampani ye-Roca. Bekuwumsebenzi wokuqala wasensimini le ndlela yokusebenza eyavivinywa ngawo emkhakheni webhizinisi.
Ngo-2016, abafundi abavela emanyuvesi ahlukene bahlukaniswe ngamaqembu abahlanganyeli abane basebenzise ucwaningo lokudala lwe-elBullifoundation embonini yokunakekelwa kwezempilo. Ngokukhethekile, enhlanganweni engenzi nzuzo: Isibhedlela Sezingane sase-Barcelona (Isibhedlela Sant Joan de Déu).
Ngo-2017, ukucwaninga kobuciko kwasetshenziswa endlunkulu ye-HP e-Sant Cugat, okuyikomkhulu lebhizinisi le-Graphic Arts kanye nesikhungo somhlaba samaphrinta we-Large Format kanye ne-3D. Idalwe ngo-1985, le ndlunkulu ibe namaqembu e-R&D kusukela ngo-1988 futhi okwamanje iyisikhungo esikhulu kunazo zonke se-HP R&D ngaphandle kwase-United States.
Ohlelweni lwesine lwe-C4Bi, ngo-2018, amaqembu ahlukene abafundi abavela e-ESADE nakwamanye amanyuvesi asebenzisa ukucwaninga kobuciko ku-Barça Innovation Hub, ngenhloso yokuklama iziphakamiso ezintsha embonini yezemidlalo.
Ukusebenzisana nephephandaba i-Ara ukusebenzisa indlela ye-Sapiens nokwenza ucwaningo lwangaphakathi lokusungula, ngenhloso yokuhlola izindlela ezintsha kumodeli yenkampani kanye nemodeli yebhizinisi.
U-Ferran Adrià no-Marcel Planelles (ESADE) babaqondise ohambweni lokuqonda ithuluzi, elivumela ukuhlola uguquko lwenhlangano nohlelo lokusungula ukuze lubone kusengaphambili futhi luhlele amasu esikhathi esizayo.
Ngemva kokusebenzisa indlela ye-Sapiens kanye nokucwaninga kwamabhuku okukhaliphile ngaphakathi, ngo-2018 iphephandaba i-Ara lathuthukisa, ngeseluleko se-elBullifoundation, isipesheli esisebenzisanayo sokuchaza ama-Sapiens emphakathini jikelele ngendlela edabukisayo.
Lesi sipesheli siklonyeliswe esigabeni sokuqamba okusha emibikweni yemidiya exubile yama-European Newspaper Awards, esigabeni sezipesheli zedijithali zemiklomelo ye-ÑH yokuklama izintatheli kanye nasesigabeni samawebhusayithi emiklomelo yokuklama ye-Laus.